Mike, founder of MenuWrite, has been involved in the travel and tour industry for over 20 years – as well as being an avid and frequent traveler and tourist himself. Mike has lived in San Diego, CA for most of his life. The easy access to Mexico via Tijuana has always been an allure for Mike and his family. Also, making many friends in Europe via school connections has inspired him to travel to most of the countries in Western Europe. Mike currently manages several companies, including Baja Custom Tours and now MenuWrite.
Several years ago, Mike was a consultant with a European localization company working on software and written copy localization – this is where he encountered the difference between “Translation” and “Localization”. With this new perspective, Mike began seeing patterns in the English menus while he traveled in Europe and connected his passion for traveling with his professional experience. This was the acorn from which MenuWrite grew – good descriptions, not just English.
Mike, founder of MenuWrite, has been involved
in the travel and tour industry for over 20 years
– as well as being an avid and frequent traveler
and tourist himself.
Ricarda has always been fascinated by different cultures and environments. Having lived in five different countries on three different continents, she always lived her passion for languages and traveling. After living in France for almost two years, she did her bachelor’s in International Management in Karlsruhe, Germany, went to Prague for an internship and began a tricontinental Master program including semesters in Germany, Taiwan and Mexico, where she recently graduated with a Master of Science in Global Studies.
During her work as a waitress in Disneyland Paris, she experienced the importance of a well-presented and understandable menu and how time-consuming and difficult it can be to replace missing or insufficient explanations verbally. With these insights, Ricarda immediately understood the need for a service like MenuWrite and its advantages for every restaurant receiving (or hoping to receive) international guests.
Ricarda has always been fascinated by
different cultures and environments.